Home, and intelligence. The two things a serious agency needs more of.
BaanIQ is บ้าน — Thai for home — joined to IQ. The name says what the platform does: it puts machine intelligence into the work that eats most of an agent's day.
Built by someone running an agency, not by someone who read a report about one.
BaanIQ is built and operated by Jack (Sittidach Ritkajorn). His own agency — Jack Right Home, working luxury residential sale and rental in Bangkok, Pattaya and Phuket — is the platform's first client.
Every module is tested against real work at Jack Right Home before it is offered to another agency. If a feature does not measurably help an agent close faster, it does not get built.
- Owner and builder: Sittidach Ritkajorn (Jack)
- First client and test bed: Jack Right Home
- Coverage: Bangkok · Pattaya · Phuket
- Working languages: Thai · English
Three principles that decide what gets built and what doesn't.
Quality over quantity
One right lead is worth a hundred wrong ones. We do not measure success by how many leads enter the system, but by how many become real deals.
AI does the grind. Agents close the deal.
The division is deliberate. AI takes the searching, qualifying, writing and posting. People take the relationship. Neither crosses into the other's lane.
Built for Thailand
Not a global SaaS product translated into Thai. Built here — for the language, the platforms Thai buyers really use, and this property market specifically.
at the qualified lead.
It does not close deals, does not replace your agents, and does not automate the human relationship that turns a qualified lead into a signed contract. That part belongs to your team. Our part is making sure they are never short of the right person to have that conversation with.
One stage at a time, against real evidence.
We are not selling every plan at once, because each module should earn its place through real use rather than a demo screen.
Stage one — prove it here
Run BaanIQ fully on Jack Right Home and collect real numbers from real deals before telling anyone else about them.
Stage two — beta agencies
Three to five agencies from Jack's network run Pro at a reduced rate for three months, in exchange for feedback and a reference.
Stage three — open
Open to agencies across Bangkok, Pattaya and Phuket, with Starter and Agency unlocking once ten paying agencies are active.
Thirty minutes to find out whether this is worth it for your agency.
No sales team and no drawn-out demo cycle. You speak to the person who built the platform and runs it on his own agency every day.